exploring music, food & fashion on the les
For the Ludlow, we designed and produced an interactive culture guide to increase hotel bookings, activate social media, and inspire travelers. Not only did we generate a user experience and brand design that worked harmoniously with the hotel’s existing identity, we researched trends and crafted a targeted approach to maintain the reputation of the unique boutique hotel as one of the most desirable places to stay in New York City. The original black and white photography of music venues, art galleries, boutiques, bars and restaurants that we featured, respects the Lower East Side’s rich cultural history, while representing the modern edge of this ever-relevant neighborhood.
“work x work are amazing storytellers. Their design and imagery of our neighborhood guide has brought the Lower East Side to life in a way that is meaningful for our guests and innovative for our industry.”
Marcus J. Nicolaidis, General Manager