billboard music awards
live performances and a new look for backstage
We led creative for Westwood One at one of the music industry’s most iconic events of the year, The Billboard Music Awards. In partnership with dick clark productions, we developed a two day experience that included live performances and artist interviews with more than thirty media outlets. The event design featured a colorful mosaic that extended across all signage, screens, collateral, and client touch-points. With celebrity appearances from Shakira and Jennifer Lopez, the activation was a success for all partners.