backstage at the grammys
For Westwood One, we led all creative for GRAMMY events. This included digital, print and visual initiatives. We developed backstage events that included live performances, artist interviews for more than forty national and international media outlets, and interactive sponsor activations at both the 56th and 57th annual GRAMMYs. The immersive designs included signage, screens,a performance stage, and advertiser booths. The experiences were supported by consumer-facing promotional campaigns across digital, print, and social media. An interactive digital content hub featured GRAMMY playlists and special programming.